Product Catalogue Website Development

For manufacturers, distributors and B2B companies, buyers often arrive with very specific questions: the type of product, the material, the size or what it is used for. A product catalogue website answers those questions before they contact your sales team, so the conversations that follow are more serious and focused.

Who is it for?

• Factories and manufacturers with many product types
• Distributors and suppliers
• B2B companies that take orders based on quotation requests
• Companies whose sales team often sends product photos and specifications one by one over chat

What you get

• A product catalogue with categories, industries, and materials and finishes
• The name of each catalogue type can be adapted to your own business terms
• A dedicated page for every product, complete with photos and specifications
• A quotation request form that notifies your team
• A CMS to add and edit products yourself
• Visitor and ad tracking for Google, Meta (Facebook & Instagram) and TikTok
• Hosting on the Cloudflare network with SSL, including maintenance

Why does a catalogue help sales?

Buyers find you through your products

Every product has its own page. That means more pages that can appear in Google search. Buyers looking for a specific product can land directly on your product page, even if they have never heard of your company.

Your sales team works more efficiently

Instead of explaining the same things over and over, your team can simply send a link to the product page. The enquiries that come in are more specific, too.

The catalogue is always up to date

New products, specification changes or new photos can be added yourself through the CMS. There is no need to wait for a developer, so your catalogue never falls behind.

A flexible catalogue structure

Every business uses different terms. A packaging manufacturer might group products by packaging type, end-user industry and material. A spare parts distributor might use brands and categories. Our catalogue structure can be adapted, and on the Advanced package you can even add catalogue types of your own.

How we work

1. Consultation: we learn about your products, categories and how your customers choose products.
2. Design and catalogue structure: we design the look and organise the categories.
3. Product data and launch: the initial product data is entered, reviewed together with you, and the website goes live.
4. Manage it yourself: your team adds and updates products through the CMS.

The process usually takes 3–4 weeks, depending on how ready your product data and photos are.

Package options

A product catalogue website suits the Business package for a smaller catalogue, or the Advanced package for a large catalogue, multiple languages and additional catalogue types. If you want to sell directly, there is the E-Commerce package. See the full comparison on the packages page.

Example catalogue structures

Here are some ways to group products, depending on the type of business:

• Packaging manufacturer: packaging type, end-user industry (food, cosmetics, pharmaceuticals), and material and finish
• Building materials distributor: product category, brand and size
• Furniture manufacturer: room, furniture type and material
• Spare parts supplier: machine type, component category and brand

The right structure helps buyers find what they are looking for faster, and helps Google understand what your website is about.

What you need to prepare

• A list of products and their categories
• A short specification for each product
• Clear product photos on a clean background
• Information on the industry or use of each product, where relevant
• Text about your company and production capacity

Data in a table or spreadsheet will greatly speed up entering the initial products.

Frequently asked questions

How many products can be displayed?

The number of catalogue items differs for each package. See the limits on the packages page, or tell us roughly how many products you have during the consultation.

Can my existing product data be moved over?

Yes. We help enter the initial product data into the website. The quantity and format are agreed in the quotation.

Can the catalogue be in several languages?

Yes. See multilingual website development for the full details.